Image by Jon Tyson


That's why we design

For The Good Days

Designing for the good days means crafting the heart part right and doing it in a way that generates value in the long-term.


Simply put, For The Good Days create solutions that people like and are willing to pay for.


We create these solutions with our design philosophy of sustainable design thinking. It means that we design solutions that are likeable, can be built, has a business sense and that respects both environmental and social aspects. 

For the last 12 years, we've worked with over 100 clients. From start-ups to big listed global companies. For industries like Aviation, Beverages, Banking, Energy, Tools, Ice Cream, Fashion, and many more.




Having worked with Fredrik for several years on brand strategic questions I can truly recommend him for his capabilities to create insights and you can always rely on his strategic design capabilities."

Minna Brunberg, Head Of Marketing, Froneri

Fredrik helped us in a lean and efficient manner to define, design and crystallise our brand strategy. The brand strategy also helped us to clarify in an understandable way our company vision. Fredrik delivers in a world-class way, never compromising from the fun factor.”

Otto Kukkonen, Founder, DevCo


Fredrik and his team created a truly disruptive business concept for us and also helped us to define our brand strategy. I can warmly recommend him!"

We worked with Fredrik on several projects for many years with good results. I do recommend him for a realiable, insightful and fun co-operation."

Katariina Nyqvist, Marketing Manager, Fiskars

Nina Hägerström, Director Distribution, Ecommerce and loyalty Scandic Hotels



Scroll Down And Discover Our Expertise


Year after year, companies with a strong brand outperform the S&P500 and reach a far higher evaluation.

What do you want people to think about your company? Does your target audience care about what you want? 

If you want to define a relevant brand for your audiences, then brand strategy is for you.


We can together define a brand strategy for you in 3, 10 or 30 days.   

Previous customers: Ice cream brands, international airport, energy, bank, real estate, private equity.


Hide your head in the dirt or design in 4 weeks a new business concept?

How do we create a concept out of this new idea that we have? Is the idea even the right one? How can we make sure this will not be a silly one off that will not work in our organization? 

Sounds familiar? 

With years of experience, we create a validated problem-solution based concept, with a clear idea on how to make money on the new concept. To have a fair chance of making this new concept into reality, we boil the concept down to a practical road-map. We will clearly define how to take things forward, as you do not want this to just end up as yet one more powerpoint in your top drawer.   

Previous Customers: One of the biggest banks in Northern Europe, European energy company, company in the aviation industry.



Tired of putting out fires related to bad customer experiences? Excellent customer experience is on a global level extremely rare. For those companies that do consistently deliver a good customer experience, they can expect faster revenue growth, higher margins and lower costs. 

Do you have a holistic and consistent experience that you deliver to your customers? Do you know what that experience should be?

Let's create a practical and hands-on experience strategy for you. It will give you a clear foundation on how to create and deliver for a consistent customer experience, over and over. 

Previous Customers: Nordic insurance company, Tool manufacturer, Energy company, Measurement company. 


How do f*ck do I know if my marketing has the right strategy? Does my marketing have the right goals & KPIs? Are we even tracking them? 


Sounds familiar? 

It's easier to reach your targets if your marketing has the right strategy and targets.


Lets define a hands-on marketing strategy that support your business goals and that solves the problems of your customers. This will give you the foundation to solve your questions above.  

Previous Customers: Energy, Tools, Soda brands, Insurance, Real Estate. 




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If you think we are making sense, please drop us a line. Or call us.

We are here for you.

+35850 360 65 82 

Kasarmikatu 6 a 11

00140 Helsinki