Brand Strategy
For The Good Days has been crafting different kind of brand strategies for and with a wide bunch of clients. From start-ups to big listed global companies. Over the last 14 years we have always used the best raw ingredients, armfuls of insight and a pinch of special seasoning to serve up brand strategies and responsibility approaches that let you become more focused, inspirational, relevant, responsible and a little less serious!
BRAND STRATEGY ADVANTAGES
Create a memorable brand identity that resonates with your target audience.
Increase brand awareness, customer loyalty, and sales.
Stay relevant and adapt to changes in the market
Hey, this is Fredrik.
Founder, For The Good Days.
With 15 years of strategic design work under his belt, Fredrik will deliver bespoke brand strategy to hepl your company become more likeable and inspiring. By being practical, actionable and not taking himself too seriosuly. Taking you towards that change and the results you've been looking for. Book a call with Fredrik now.
Brand Strategy Process
Brand Positioning
First, For The Good Days works with you to understand your business goals, your target audience, and your competitive landscape.
This research is then used to develop a unique brand positioning statement that captures the essence of the company's values, personality, and unique selling proposition. This statement serves as the foundation for all branding efforts moving forward.
Visual Identity
Next step of your brand strategy, we develop a visual identity that conveys your brand’s personality.
The visual identity is applied to all brand touchpoints, including marketing collateral, website design, social media graphics, and product packaging.
Style Guide
Finally, a brand style guide is crafted. It is outlining how the brand should be communicated across all channels and touchpoints.
This guide ensures consistency and coherence in the brand's messaging and visual identity, which is critical for building brand recognition and loyalty.
Brand strategies that create positive impact for all the stakeholders
The team and organization usually involved in the brand strategy process can vary depending on the size and scope of the project. Small to medium-sized businesses looking to establish a brand identity typically work with For The Good Days directly, while larger organizations may involve a marketing or branding team in the process. Regardless of the team size, the involvement of key decision-makers and stakeholders is essential to ensure the brand strategy aligns with the overall business strategy and goals.
